As an independent artist with his own record label Stormzy has amassed 4.8 million monthly listeners on Spotify. Four of his songs have been streamed 40 million times each or more, with “Shut Up” passing 71 million plays. Now he’s signed to a major label taking his indie label mates with him.
Popular UK independent artist Stormzy is indie no more. He has signed with Atlantic Record for the “next chapter” in his career, as well as, a joint development of the roster of new talent on his indie label #MERKY. Stormzy announced the news on Instagram.
Here’s what the label executives say:
Max Lousada, CEO, Recorded Music, WMG and Chairman & CEO, WMUK, said, “Stormzy and #MERKY are a cultural force whose music makes everyone listen. Talent, truth, energy and relevance – they represent music at its most powerful. We’re proud to have them in the family.”
Ben Cook, President, Atlantic Records UK says, “We’ve been friends with Stormzy and Tobe for a while now, it’s been exciting to see the extraordinary impact Stormzy’s music has had and the iconic figure he has become. #MERKY are now key players, and we’re thrilled to join forces. Together we’re going to take Stormzy global, and fill the #MERKY roster with fresh new talent.”
Alec Boateng, A&R Director, Atlantic Records UK shared, “You get into A&R to work with the best of the best and you hope you end up with special talent. Stormzy is that special talent, he’s an INCREDIBLE artist and he has so much to offer the world with his music. It’s been a privilege to have had a ringside seat from the beginning of his explosive entry in the mainstream and I’m super excited about the next phase in our creative partnership – with him and the brilliant #MERKY team. This is huge.”