Complexity and fragmentation make it harder to survive as an independent in South East Asia but the scene is thriving. The Drum’s selected some of the top agencies from the region to profile over the coming weeks, celebrating independence.
Year founded: 2014
South East Asia HQ: Philippines
As president and CEO Tommy Eugenio said, “In spite of the economic downturn the country is facing, 2018 proved to be a good one for Keyframe because it had scored several big wins.”
Namely the agency scored new business from Dole Philippines, White Flower Embrocation, two big brands from Pascual Laboratories, Uni-President and Merck, Sharp and Dohme Companion Animal.
As well as new business, the agency carried out campaigns for City of Dreams Manila and Gold Seas Tuna Chunks, both of which won big in the recent PANA Panata Awards for Marketing Excellence, bagging several metals. As well as this Keyframe garnered finalist status as Independent Agency of the Year as well as Independent Production House of the Year at the Philippine’s 4As Agency of the Year Awards. Keyframe also became a finalist at the 2017 Campaign Asia Agency of the Year for Best Independent Agency for the Philippines.
Eugenio added, “It is proof-positive of Keyframe’s commitment to delivering big agency thinking and end-to-end solutions from a small, Filipino independent agency.”
The Drum’s spotlight on Southeast Asia’s independent agency scene comes ahead of a wider research project for 2019 in which we’ll publish a guide to the best independent agencies across the Asia Pacific region. To find out more, or to register interest for next year, email firstname.lastname@example.org.