Welcome to the great high-street fashion fight back – Telegraph.co.uk


In the little Hampshire town where I grew up, you could always tell when our local Next had received a fresh delivery because, a few days later, every other woman walking down the high street would be wearing the same top. There are two schools of thought about whether that’s a good thing: we all love to feel on trend, but sometimes we don’t really want to look like everyone else or to have to buy something new to keep up.

Even though that Next store is now closed – along with many of the shops that once surrounded it – and concepts like online shopping and Instagram have transformed the way we buy our clothes, those conflicting niggles are still at the heart of our relationship with the British…



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